Written by sales expert Oliver Cain, this book offers practical advice, strategies, and techniques for building strong relationships with prospects and customers.
Cain emphasises the importance of taking a customer-focused approach to sales, emphasising the value of listening, understanding, and addressing their needs and concerns. He covers a range of topics, including effective communication, building trust, setting goals, handling objections, and closing deals.
How much time do you spend practicing those techniques in-house, refining them with other team members before taking your final, polished approach on the road?
And how much time each day or week does your Sales Manager spend helping you develop those high-performing techniques and processes?
Change doesn’t start with process; it starts with people.
Insights creates measurable change by building
self-awareness in teams, leaders and organisations.
What if the biggest obstacle to closing a sale isn’t rejection—but indecision?
From Matthew Dixon, bestselling co-author of The Challenger Sale, and Ted McKenna comes The JOLT Effect—a groundbreaking approach to understanding why customers hesitate and, more importantly, what salespeople can do about it.
When a prospect says, “I need to think about it,” the instinct is often to sell harder. More benefits. More features. More reasons to buy.
But research suggests this can be exactly the wrong response.
Our purpose...
Be More Effective, the people and company behind your Persuasion Coach are committed to working with visionary business leaders and their teams to produce immediate and sustainable improvement in results.
Every successful organisation has a vision.
Developing the strategy is one thing. Making it happen is no easy task. To turn your vision into reality, every single employee needs to catch your train of thought and be on their A game.
Drive positive change with a psychometric framework for understanding and empowering your human resource - at scale and the individual level, in leadership and in the ranks.
Whether the job is driving performance, restoring engagement, retaining talent, or developing leaders, the key to success is understanding your people - what makes them tick, how to help them work at their best, the things that will derail their progress, and the contribution they are most motivated to make.
Equip yourself and your clients with the data they need, to develop self- and others-awareness and effect sustainable change.
The Birkman Method® (TBM) is arguably the most positive, affirming and insightful psychometric on the market. Handled correctly, it equips its users to understand and manage themselves more effectively, and with less time and energy spent struggling with stress and interpersonal conflict. Used in a team or organisational context, it transforms performance; and it builds self-aware, emotionally articulate leaders like nothing else.
Written by two millennial sales professionals with real-world experience, this concise guide can be read in under 45 minutes, making it perfect for busy salespeople who want practical techniques they can apply immediately.
READ MORE...
Successful business growth starts with a predictable sales pipeline. The Sales Development Playbook by Trish Bertuzzi is an essential guide for sales leaders, business owners and revenue teams looking to build a scalable inside sales function that consistently generates high-quality opportunities.
Drawing on more than 30 years of practical experience, Bertuzzi provides a proven framework for creating repeatable sales processes that accelerate revenue growth. Whether you're launching a new sales development team or refining an existing operation, this book delivers practical strategies that can be implemented immediately.
READ MORE...
Combo Prospecting shows you how to combine traditional sales prospecting techniques with modern digital strategies to consistently generate high-quality leads and win more business.
READ MORE...
Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by renowned sales trainer Art Sobczak is a practical, results-driven guide designed to transform the way you approach telephone prospecting.
READ MORE...
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development delivers a practical, no-nonsense approach to generating new business. Written with clarity and insight, it provides a proven framework for identifying prospects, engaging decision-makers, and closing more deals.
READ MORE...
Stop relying on outdated sales tactics and build a consistently full pipeline with Fanatical Prospecting by Jeb Blount. Widely regarded as one of the world's leading sales books, this practical guide provides proven prospecting techniques that help sales professionals generate more opportunities, book more appointments and close more deals.
READ MORE...
In It's Your Ship, Michael Abrashoff shares practical management techniques developed while commanding the USS Benfold, offering valuable lessons in communication, accountability, employee engagement, and organisational success. An essential read for managers, business leaders, entrepreneurs, and anyone looking to improve leadership skills.
READ MORE...
By learning to lead you own life in an intentional and effective manner, you can develop the habits and mental disciplines which can qualify you to lead other people, too.
This interactive course is designed to equip you, and the people you lead, with a framework for developing personal leadership skills.
Whether an individual is currently a leader or not, these bite-sized learning modules will get them thinking about their own approach to life, work and the people around them, and help them to start developing the skills and understanding that will enable them to lead others more effectively in future.
We are affiliated with the supplier and the below link will take you directly to their payment page.
The price in dollars per course will be $199
In this short course we’ll look at the 4 Colours used throughout the Birkman® data; we'll cover the different constructs we apply this colour-coding to, and how to read the colours in each context. This course is ideal for anyone with a Birkman Report!
The modules of this course contain a combination of video, text and quiz content to ensure you complete the course with a deeper understanding of the 4 Birkman Colours, and their meaning within the data.
1. A New Language
2. The Four Colours
3. Anchoring the Colours
4. In the Birkman Data
5. Wrapping Up
We are affiliated with the supplier and the below link will take you directly to their payment page.
The price in dollars per course will be $29
Whether you are a Birkman® Certified Professional looking for some extra practice and detail on interpreting the Birkman Map to your clients, or you've just received a Birkman Signature Report and want to learn more about how to read your own and others data - this course is for you.
We are affiliated with the supplier and the below link will take you directly to their payment page.
The price in dollars per course will be $99
Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results?
READ MORE...
Besides, everyone knows that social media is the best form of free marketing there is... don't they?
READ MORE...
READ MORE...
READ MORE...
Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology.
READ MORE...
Give Your People Everyday Supporters – Not Just Occasional Coaching Sessions
A short, practical programme that trains trusted colleagues to act as Coaching Support Champions – encouraging, listening and keeping momentum between formal coaching conversations.
Indicative pricing (can be tailored to your context. Please contact us on 01793 686512 (option 3) to discuss your requirements):
Transform Your Coaching Practice – Charge More, Earn More, Make a Bigger Impact
A rigorous 9-month certification combining scientific assessments, executive coaching mastery, and business development – designed for coaches who want to stand out, command premium fees, and deliver measurable results.
Investment & Early Bird Offer
Turn Your Managers into Coaches – and Your Culture into a Competitive Advantage
A 6‑month, cohort-based programme that equips 6–12 of your managers with scientifically proven coaching skills – delivering measurable improvements in engagement, retention and performance.
Investment & “Engagement Improvement Guarantee”
For a cohort of 6–12 managers, your investment is typically:
If, within 6 months of programme completion, you do not see measurable improvement in agreed engagement indicators for the participating managers’ teams, we will provide additional coaching and support at no extra fee.
Become the Coach Everyone Wants to Work With – Become a Master Coach Without Leaving Your Job
A 6‑month, evidence-based programme that turns busy leaders and managers into confident, trusted internal coaches – using the same scientific tools we use with our clients across the world.
Investment & Guarantee
Lumina Spark reveals your whole personality, providing a unique portrait of who you really are. Increase self-awareness, reveal hidden potential and cope better under pressure.
Whether you’re the CEO or a new recruit, it provides rich personal insights and practical benefits for everyone.
Lumina Spark provides an accurate, personalised reading of an individual's personality preferences, providing a basis to improve self-awareness and relationship building.
Angus is a Leadership Development and Management Training consultant with a background in Business Psychology, focused on evidence-based tools and techniques that strengthen individual, team and business performance.
A digital simulation platform that enables trainers and L&D professionals to reveal how teams actually work together making communication, decision-making and alignment visible and measurable in real time.
Teamvine™ is a digital platform and simulation library designed to help teams understand how they operate and how to improve performance.
Unlike traditional training tools, Teamvine captures live behavioural data during immersive team simulations.
It provides entrepreneurs, executives and business leaders with invaluable insight, advice and techniques to negotiate the rocky terrain of the business world.
READ MORE...
What links the Mercedes Formula One team with Google?
What links Team Sky and the aviation industry?
What connects James Dyson and David Beckham?
They are all Black Box Thinkers.
READ MORE...
.png)