In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
Available in Paperback, Hardback and Kindle Edition
Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
Available in Paperback
By sharing stories from her own life, as well as those from her friends and the people that have inspired her, Elizabeth Gilbert challenges us to embrace our curiosity, tackle what we most love and face down what we most fear.
Available in Paperback, Hardback, Audible and Kindle Edition
READ MORE...
The essential guide to improving your performance, and a powerful playbook for success in any field: develop range while everyone around you is rushing to specialize.
You may have been taught that success in any field requires early specialization, and 10,000 hours of deliberate practice. If you only dabble or delay, you'll never catch up with those who got a head start. This is completely wrong.
Available in Paperback, Hardback, Audible and Kindle Edition
Not just a dilemma for the artist, it is something everyone faces everyday. What will I cook that isn't boring? How can I make that memo persuasive? What sales pitch will increase the order, get me the job, lock in that bonus? These too, are creative acts, and they all share a common need: proper preparation. For Twyla Tharp, creativity is no mystery; it's the product of hard work and preparation, of knowing one's aims and one's subject, of learning from approaches taken in the past. It's a process undertaken every day. It's a habit. The Creative Habit is not merely a look inside the mind of a remarkable woman with remarkable skills, but a programmatic, inspiring, encouraging guide to help each of us achieve our fullest creative potential.
Available in Paperback, Hardback and Audible