The Mirror and the Window: Understanding Self to Connect with Others
As I sat in my first sales training session as a facilitator many years ago, I watched a seasoned sales professional struggle to understand why his proven approach wasn't working with a particular client. His frustration was palpable as he exclaimed, "I've been selling successfully for twenty years - why isn't this person buying the way everyone else does?" This moment perfectly encapsulates what Ken Keis explores in his transformative works "Why Aren't You More Like Me?" and "Why Don't You Sell the Way That I Buy?"