Influence: The Psychology of Persuasion

A globally respected and widely used guide to influence and persuasion, this international bestseller has sold over five million copies and has now been fully updated with fresh research, new insights, contemporary examples, and digital applications.

In this revised edition, Robert Cialdini - author of Pre-Suasion and a leading authority on the psychology of influence - explains why people say “yes” and how these principles can be applied ethically in both professional and everyday contexts. Drawing on clear explanations, memorable stories, and relatable real-world examples, he makes the science of persuasion accessible and practical.

With Cialdini’s guidance, readers do not need a scientific background to understand how influence works. Instead, they gain a straightforward, evidence-based understanding of human behaviour that can be applied responsibly in business, communication, and daily life.

Available in Paperback, Hardback, Audiobook and Kindle Edition

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