The Training Method Matrix: Matching Investment to Outcome
Why Your Training Fails Before It Begins
Last week, an HR Director asked me: “Bob, we’ve tried everything—e-learning, workshops, external consultants—but nothing sticks. What are we doing wrong?”
My answer surprised her: “You’re not doing anything wrong. You’re just doing the right things for the wrong outcomes.”
This is the hidden crisis in corporate training. Research by Carter, Tracey, and Noe reveals that training effectiveness depends less on budget and more on matching method to desired outcome. Get this wrong, and even a £500,000 programme delivers negligible results. Get it right, and a £50,000 investment transforms performance.