Three Questions Before Your Next Event
Before you book your next annual event, ask yourself:
- What demonstrate, measurable business improvements can any speaker you are considering provide from previous clients? Or do they just show you testimonials about how "inspiring" they were?
- How much time are they prepared to invest in understanding your specific challenges? Or do they want to deliver the same presentation to everyone?
- What happens on day 91? What is their systematic implementation guide and follow-up? Or do you just hope the inspiration sticks?
"The biggest lies we tell are the lies we tell ourselves."
The Hard Truth About Corporate Events
87% of annual events produce no measurable business improvement beyond the initial spike of enthusiasm. Teams return to work inspired, then slip back into old habits within two-three weeks.
The problem is not the quality of the event or the speaker. It's the fundamental approach.
Most events focus on:
- Motivation (which fades)
- Information (which overwhelms)
- Entertainment (which distracts)
The focus needs to be on lasting behavioural change.
"Direction is more important than speed. Every mile in the wrong direction is a two-mile error back to where we were to begin with."
Turn Your Annual Event into a Performance Catalyst, with one of these guys
At *Be More Effective, we don't just provide a motivational speaker. We do business events that act as the Performance Catalyst.
The difference?
Traditional Event Approach:
- Generic content that could apply to anyone
- Focus on feeling good rather than doing better
- No follow-up beyond a feedback survey
- Success measured by satisfaction scores
Performance Catalyst Approach:
- Content customised to your specific business challenges
- Focus on the three resources that determine results: time, energy, attention
- Systematic 90-day implementation programme that starts before the event
- Success measured by business outcomes 3-6 months later
Our clients typically see:
- 25-35% improvement in team engagement within 90 days
- 2-4 hours per week reclaimed per person
- Measurable improvements in productivity, decision-making and teamwork
- 9:1 ROI within 12 months
"Your staff learn to lead, plan and execute - well or badly - by watching you."
Why This Works When Others Don't
Most speakers are entertainers. We're business consultants who happen to use motivational speaking as one delivery method.
By investing time understanding your specific challenges before we ever step on stage the alignment to your goals and the connection to your people is significantly improved. By using scientific assessment tools (Birkman, Empathy Styles, PMC and EFQM) to understand what drives your team and the maturity of your business we can build alignment, engagement and accountability mechanisms into every programme.
And then you can measure the success not just by the applause – which will be loud. You will also be able to see and feel the difference 90 days later.
"No discipline seems pleasant at the time. Later on, it produces a harvest for those who have been trained by it."
Download the Free Resource: 'The Complete Event Success Toolkit' by just adding to your basket.
I've put together a comprehensive guide that shows you exactly how to plan events that drive lasting change, not just temporary enthusiasm.
What Happens Next
If you're planning an end-of-year review, celebration, or new year kick-off event, let's talk.
Not about booking a speaker. Let’s talk about solving a business problem.
What specific challenge must your next event address? What behaviours across your team need to change? What results do you need to see 90 days later?
Tell me that, and I'll tell you whether we can help.
Or take a look at this webpage to see more: www.bemoreeffective.com/speakers
P.S. - "You will probably never get to the end of your to-do list, so get over it. That is not the game. The game is to do the most important or valuable tasks now and say no to the low or zero value ones."
Your annual event is either your most important investment in team performance for a whole year, or it will be an expensive distraction. There's no middle ground.
Bringing in an engaging speaker who addresses the unique well-being and sustainability challenges in every sector can truly captivate your audience and add significant value to your event, internal training, or your clients' function.
Creating an electrifying atmosphere that uplifts morale and enthusiasm among all attendees is crucial for any event. Booking a dynamic speaker like Bob Hayward, Jim Hetherton, or Martyn Sloman can certainly help achieve that goal. These speakers are known for their ability to blend real-world experiences with insightful business knowledge, delivering keynote speeches that captivate audiences and leave a lasting impact.
*Be More Effective is the umbrella company that own Management Learning Resource.
