Bookshelf

Selling the Invisible

A treasury of hundreds of quick, practical, and easy-to-read strategies.

Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.

©2008 Harry Beckwith (P)2008 Hachette Audio

Available in Paperback, Hardback, Audio and Kindle Edition

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The Art of Gathering: How We Meet and Why It Matters

Being deprived of social gatherings revealed just how important they are; to connect with others, collaborate, share ideas and create moving, life-affirming experiences.

If there's one thing lockdown showed us, it's that time together is a gift we've too often taken for granted.

In The Art of Gathering, Priya Parker shows us how to ensure that however we meet, it's a truly transformative experience. An expert on organizing successful gatherings whether in conference centres, crisis zones or her living room, Parker sets forth a human-centred approach to gathering that can help us create meaningful, memorable moments - large and small, for work and play.

Available in Paperback, Audiobook and Kindle Edition

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The Art of Profitability

What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, best selling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of the book's chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

Available in Paperback, Hardback, Audio and Kindle Edition

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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

In The E-Myth Revisited, Michael Gerber challenges many of the common misconceptions about starting and running a successful business.

This bestselling classic explains why technical expertise alone is not enough to build a thriving company and offers a practical framework for creating a business that can grow consistently and sustainably.

Gerber guides readers through the different stages of business development, from startup and early growth to building a mature, well-structured organization. Along the way, he demonstrates how proven systems, standardized processes, and the principles behind successful franchise businesses can be applied to virtually any organization, regardless of industry or size.

A central theme of the book is the critical distinction between working in the business and working on the business. By focusing on systems, leadership, and long-term strategy rather than day-to-day operations alone, business owners can create organizations that operate more efficiently, scale effectively, and deliver predictable results. The E-Myth Revisited remains an essential resource for entrepreneurs, small business owners, and managers seeking to build businesses that are productive, sustainable, and capable of long-term success.

 

©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

Available in Paperback, Audio, Audio CD and Kindle Edition

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The Entrepreneur Roller Coaster

The Entrepreneur Roller Coaster equips aspiring and established entrepreneurs with the practical skills and mindset needed to navigate the challenges of building a successful business.

Drawing on insights from highly successful business leaders, Darren Hardy focuses on four essential areas for entrepreneurial success: sales, recruiting, leadership, and personal productivity.

The book provides a realistic look at the highs and lows of entrepreneurship, helping readers prepare for the uncertainty, setbacks, and emotional demands that often accompany business ownership. It explores how fear, self-doubt, limiting beliefs, and the opinions of others can hinder progress, while offering practical strategies for overcoming these obstacles.

Readers will learn how to develop resilience, strengthen self-discipline, improve accountability, and build the confidence required to lead and grow a business. By cultivating the habits and skills that successful entrepreneurs share, they can avoid common pitfalls, make better decisions, and increase their chances of creating a sustainable and rewarding business. The Entrepreneur Roller Coaster serves as both a motivational guide and a practical roadmap for achieving long-term entrepreneurial success.

Available in Audio, Hardback and Audio CD

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The Five Dysfunctions of a Team: A Leadership Fable

The New York Times best-selling team leadership handbook for modern executives, managers, and organizations

After her first two weeks observing the problems at DecisionTech, Kathryn Petersen, its new CEO, had more than a few moments when she wondered if she should have taken the job. But Kathryn knew there was little chance she would have turned it down. After all, retirement had made her antsy, and nothing excited her more than a challenge. What she could not have known when she accepted the job, however, was just how dysfunctional her team was, and how team members would challenge her in ways that no one ever had before.

Available in Hardback, Audiobook and Kindle Edition

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The M Game: The Metronomics Monograph

Thousands of business leaders have used Metronomics to build stronger companies through a proven approach to growth, balance, and long-term success.

In The M Game, entrepreneur and CEO leadership coach Shannon Susko presents a clear and accessible introduction to the Metronomics system. This practical guide simplifies complex business ideas and provides a structured framework for achieving sustainable growth, improved execution, and innovation in today's competitive global environment.

Through engaging case studies and real-world examples, Susko demonstrates how organizations can create greater alignment, accountability, and momentum by establishing the right rhythms and systems. The book shows how Metronomics helps teams perform at a higher level while supporting both business growth and organizational balance.

Whether you are a founder, executive, manager, or team leader, The M Game offers actionable insights for navigating modern business challenges and building a resilient organization positioned for long-term prosperity.

Available in Paperback, Hardcover, Audiobook and Kindle Edition

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The Power of Habit: Why We Do What We Do, and How to Change

There's never been a better time to set new habits. This book will change your life.

Why do we do develop habits? And how can we change them?

We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.

Available in Paperback. Hardback, Audiobook and Kindle Edition

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The Workshop Survival Guide: How to design and teach educational workshops that work every time

The Workshop Survival Guide: How to Design and Deliver Educational Workshops That Work Every Time offers a practical approach to creating effective, engaging learning experiences.

When you run a workshop, participants are giving you their time, attention, and trust - so it is essential to ensure they receive genuine value in return. Yet many workshops fail to achieve their intended outcomes, often lacking structure, energy, or meaningful engagement. As a result, they can feel frustrating for both facilitators and attendees.

This book shows that delivering a successful workshop does not depend on performance skills or natural charisma. Instead, it is about applying a clear and straightforward set of principles to design, structure, and facilitate the session effectively.

By focusing on thoughtful preparation and simple, reliable methods, anyone can create workshops that are productive, engaging, and consistently deliver strong results for participants.

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Available in Paperback and Kindle Edition

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Traction: Get a Grip on Your Business

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations―personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses―and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Available in Paperback, Hardback, Audio and Kindle Edition

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Unleash the Inner CEO: Make distributed leadership a reality

ONE CEO – ONE LEADER – IS NOT ENOUGH IN TODAY’S FAST-PACED LANDSCAPE.

We have been talking about ‘leadership at all levels’ for over a century – let’s make it a reality for today’s world. This completely updated second edition of the award-winning The Inner CEO provides the tried and tested blueprint to make distributed leadership a reality and tap into the potential of the many.

Available in Paperback and Kindle Edition

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AND

AND is a resource for people who want to make a positive difference. How? 

£25.50 excl VAT