The Problem: You’re Measured on Results, Not Just Effort
You’re leading people, juggling targets, firefighting issues – and somewhere in the middle, you’re expected to “coach” your team and mentor other team leaders as well.
- Performance reviews feel like a tick-box exercise
- Difficult conversations get delayed or avoided
- You’re stuck between senior leadership pressure and team expectations
- You know coaching is important – but no one ever showed you how to do it properly
You don’t want another fluffy leadership course. You want practical, evidence-based coaching skills that work in your real world, with your real team, under real pressure.
Introducing the Internal Coach Excellence Programme
A 6‑month, part-time, scientifically grounded programme that helps employed managers become powerful internal coaches – without leaving their current role.
You’ll learn how to:
- Turn 1:1s into high-impact coaching conversations
- Handle difficult conversations with confidence and respect
- Build psychological safety so people speak up, not shut down
- Use scientific assessments (PMC, Birkman, Empathy Styles) to understand how your style lands with others
- Improve engagement, performance and retention in your team – and prove it with data
All designed for busy managers with full-time roles: evening sessions, optional weekend intensives, and immediate application to your day job.
What Makes This Programme Different?
Most coaching courses teach generic models.
This one is built around three things organisations actually care about:
- Scientific Insight
- PMC Individual Coaching Assessment – a 180° view of how effective you are as a coach today
- Birkman Method – deep insight into your behavioural style, stress patterns and needs
- Empathy Styles – how to adapt your communication so others really hear you
- Real-World Business Experience
- Led by Bob Hayward, former psychiatric nurse, serial entrepreneur and respected executive coach to CEOs and MDs in the UK, the EU and the USA.
- Methods tested with start-ups, mid-market and global clients – not invented in a classroom
- Measurable Impact
- We help you track changes in engagement, performance conversations and retention
- You’ll be able to show your organisation: “This is the difference my coaching is making.”
Programme Structure – 3 Phases Over 6 Months
Phase 1: Coaching Foundations & Self-Awareness
- PMC Individual Coaching Assessment and debrief
- Core coaching frameworks
- Psychological safety and trust-building
- How your personal style helps – and sometimes hinders – your coaching
Phase 2: Advanced Coaching in the Real World
- Using the PMC 180-degree assessment insights to tailor your coaching to each team member
- Coaching in performance reviews and development plans
- Handling resistance, defensiveness and “difficult” people
- Coaching for behaviour change, not just agreement in the room
Phase 3: Embedding Coaching as Your Leadership Style
- Building coaching habits into your weekly rhythm
- Coaching up, down and sideways – not just with direct reports
- Measuring your impact (engagement, retention, performance conversations)
- Planning your next 12 months as an internal coach
Who This Is For
This programme is ideal if you are:
- A manager, team leader or head of function in a growing organisation
- Responsible for people and performance – not just process
- Keen to build your leadership brand as someone who grows others
- Ready to do the work, apply the tools, and be open to honest feedback
It’s not for you if you want a quick badge, a passive webinar series, or a purely theoretical qualification.
What You’ll Walk Away With
By the end of the 6 months, you will:
- Have real coaching confidence – you’ll know what to say, how to listen and how to challenge
- See better engagement and ownership from your team
- Handle difficult conversations earlier, cleaner and with less drama
- Be recognised internally as someone who develops people, not just manages tasks
- Hold a Certificate in Internal Coaching Excellence backed by scientific assessments and real-world practice
Investment & Guarantee
- Standard fee: £2,997 per participant
- Early bird: £2,697 for the first 8 accepted participants
- Many employers will fund or part-fund your place as leadership development – we’ll provide a short business case you can share with HR or your line manager.
Team Engagement Guarantee
If, within 6 months of completing the programme, there is no measurable improvement in your team’s engagement indicators (we’ll help you define these), we’ll provide additional group coaching and support at no extra cost.
Cohort Details & Dates
- Next cohort starts: October 2026
- Duration: 6 months, part-time
- Format: Live virtual sessions (with optional in-person days), peer coaching circles, practical assignments
- Cohort size: Limited to 16 managers to ensure meaningful interaction and feedback
How to Apply
- Complete a short application form – tell us about your role, your team and your goals
- 30-minute conversation with Bob Hayward – to ensure the programme is the right fit for you and your organisation
- If accepted, secure your place with payment or a company PO.
Ready to become the manager everyone wants to work for?
Click below to apply for the Internal Coach Excellence Programme and reserve your place in the October 2026 cohort.
[Apply Now – Internal Coach Excellence Programme]
