The Gap: Coaching Sessions Are Powerful – But What Happens Between Them?
You may already be:
- Investing in professional coaching for key people
- Training managers through Manager-as-Coach or Internal Coach Excellence
- Running leadership or talent programmes with coaching elements
But there’s a common missing piece:
Who supports people between coaching sessions – in the corridor, on Teams, over coffee?
Most organisations rely on chance:
- Some people have a great colleague who listens and encourages
- Others feel isolated, stuck, or lose momentum after the initial enthusiasm
The result?
Coaching impact is patchy, progress slows, and behaviour change doesn’t stick.
Introducing the Coaching Support Champion Programme
This short, accessible programme trains selected colleagues to become Coaching Support Champions – everyday allies who:
- Listen without judgement
- Ask simple, powerful questions
- Help people stay focused on their goals
- Encourage small steps and celebrate progress
- Know when to signpost back to a manager, coach or HR
They are not full coaches.
They are supporters – the “coaching first aiders” in your organisation.
Who Is This For?
Ideal participants include:
- Trusted, positive colleagues at any level, not just managers
- Early-stage or aspiring managers who want to support others
- HR / L&D team members who regularly talk to staff informally
- People already seen as “good listeners” who want a bit more structure
Typical sponsors are:
- HR Directors / HR Managers
- L&D / Talent Managers
- Leaders running coaching or leadership programmes who want more support around them
What Coaching Support Champions Will Be Able to Do
By the end of the programme, Champions will be able to:
- Hold 10–20 minute support conversations that are structured but natural
- Use a small set of safe, effective questions to help colleagues think things through
- Help colleagues clarify and commit to simple next steps between formal coaching sessions
- Encourage and normalise talking about goals, challenges and progress
- Recognise when something is beyond their remit and signpost appropriately
They will not be expected to:
- Run full coaching programmes
- Handle serious performance or mental health issues
- Replace professional coaches or manager-as-coach conversations
Programme at a Glance
- Duration: 4–6 weeks
- Total time: ~8–10 hours
- Format: Live virtual workshops + practice sessions + simple fieldwork
- Level: Introductory / support role – no prior coaching experience needed
Programme Structure
Module 1 – The Role of a Coaching Support Champion
- What a Champion is – and isn’t
- How Champions fit around professional coaches and manager-as-coach programmes
- The “golden rules”: confidentiality, boundaries, non-judgement, no fixing
- The difference between listening, coaching, mentoring, advising and rescuing
Practical tool:
- A simple 10–15 minute check-in structure for everyday use
Module 2 – Listening & Questioning Basics
- How to really listen (beyond “waiting to speak”)
- Simple, safe question types for non-coaches:
- “What’s important about that for you?”
- “What would a good week look like?”
- “What’s one small step you could take?”
- Avoiding advice-giving and “let me fix it for you” mode
- Handling silence and emotion without panicking
Practical tools:
- 5–7 go-to questions every Champion can use
- A one-page Do / Don’t cheat sheet
Module 3 – Supporting Goals & Accountability
- Helping colleagues clarify what they’re working on from coaching or development plans
- Turning vague intentions into clear, realistic next steps
- Encouraging progress without nagging or policing
- Celebrating small wins and learning from setbacks
Practical tools:
- A simple Goal & Action Card template
- A Weekly Check-in Script (10-minute conversation)
Module 4 – Boundaries, Red Flags & Escalation
- Knowing your limits as a Champion
- Recognising when someone needs:
- Their coach or manager
- HR
- Professional support (e.g. EAP, GP)
- How to say, “This is important – I think you should talk to X about this”
- Looking after your own wellbeing as a supporter
Practical tools:
- A Red Flag Guide – what to listen for and what to do
- A simple escalation pathway tailored to your organisation
Certification & Resources
On completion, participants receive:
- Certificate: Coaching Support Champion (Be More Effective / PMC branding)
- A digital toolkit including:
- Conversation guides
- Question cheat sheet
- Goal & Action template
- Red Flag & Escalation guide
Optional: annual refresher webinar or short e-learning recap.
How This Supports Your Existing Coaching Investment
Coaching Support Champions:
- Amplify the impact of professional coaching and manager-as-coach programmes
- Provide a wider net of support without the cost of training everyone as a coach
- Help embed a coaching-style culture in everyday conversations
- Offer a low-risk entry point for people who may later progress into fuller coaching roles
Think of them as the supporting cast that makes your leading actors (coaches and managers) more effective.
Investment
Indicative pricing (can be tailored to your context):
- Individual place: from £395–£495 per participant
- Cohort package: from £3,950 for up to 15 participants
- Larger cohorts (up to 30) and multi-cohort packages available on request
This makes it easy to:
- Train a broad group of allies around a smaller group of coaches/managers
- Include Champions as part of a wider leadership or coaching initiative
Next Steps
- Book a short discovery call
- We’ll explore your current coaching / leadership setup and where Champions would add most value.
- Agree cohort size and focus
- We’ll tailor examples, red-flag guidance and escalation routes to your organisation.
- Launch your first Coaching Support Champion cohort
- We handle design, delivery and materials; you select the right people.
Ready to surround your coaching investment with everyday support?
Click below to discuss how the Coaching Support Champion Programme could work in your organisation.
[Enquire About the Coaching Support Champion Programme]
