Coaches are now entering a new era in which artificial intelligence is becoming an increasingly valuable part of the coaching landscape.
Digital Coach – Coaching in the Era of Artificial Intelligence by Brian Lenahan and Gilles Rochefort explores how coaches can retain the depth and authenticity of one-to-one coaching relationships while integrating the enhanced capabilities of AI-driven tools. The authors argue that rather than replacing human connection, technology can strengthen it by supporting more informed, responsive, and effective coaching conversations.
The book sets out compelling reasons for coaches across sport, business, personal development and career coaching to adopt emerging technologies. It demonstrates how AI can enhance insight, improve decision-making, and help coaches deliver more consistent and impactful outcomes.
By combining human empathy with data-driven support, Digital Coach presents a forward-looking approach to coaching practice in a rapidly evolving technological environment.
Available in Paperback and Kindle Edition
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