➤ Uses best principles of conventional brand building.
➤ More than simply how you show up in terms of visual imagery.
➤ Begins with identifying the assets that you own that will most appeal to the people that you aim to influence.
➤ Finding your authentic brilliance, selecting the most meaningful aspects, and then packaging these into a brand message.
➤ The crafting of your Personal Brand helps you identify your “position on the shelf of life”.
➤ A means of communicating your purpose, what you stand for and what you can do for others.
What the course includes:
➤ 5 introductory videos . Provides background and understanding (total 30 mins.)
➤ 5 workbooks – Easy-to-follow guides to help you journal your experience and compile your Personal Brand strategy.
➤ 5 modules - Each module delivered in coaching style videos for easy understanding and implementation:
1. Preparing for the journey tutorial(1 video 7 min.)
2.The brand audit tutorial ( 4 supporting video tutorials total 20 min.)
3. Your brand universe tutorial ( 3 supporting video tutorials total 22 min.)
4.The blending process tutorial ( 3 supporting video tutorials total 30 min.)
5. Packaging and promoting your personal brand tutorial ( 2 supporting video tutorials total 7 min.)
PLUS - EXCLUSIVE TO MLR - YOU WILL RECEIVE:
+ A personal one-on-one coaching debrief session of 90 minutes with Dawn Klatzko to unpack your Module 5 Personal Brand Strategy document and support for your goals.
+ A FREE eBook copy of The Art of the Suit. The Art of the Suit is an innovative, modern toolkit to help you grow and succeed. It provides entrepreneurs, executives and business leaders with invaluable insight, advice and techniques that will help you negotiate the rocky terrains of the business world.
