The Business Problem: Great Strategy, Average Conversations
You’ve invested in leadership programmes, engagement surveys and HR initiatives.
Yet you still see:
- Inconsistent performance conversations
- Avoided or mishandled difficult issues
- High-potential people leaving for “better managers” elsewhere
- Engagement scores that improve… and then slide back
At the heart of it all is one simple reality:
Your culture is the sum of the conversations your managers have every day.
If those conversations don’t change, nothing else really does.
Introducing the BME Manager-as-Coach Programme
A 6‑month, cohort-based, scientifically grounded programme that transforms 6–12 of your managers into confident, capable internal coaches – aligned with your strategy and values.
We combine:
- PMC Individual Coaching Assessment – measuring each manager’s current coaching effectiveness
- Birkman Method & Empathy Styles – giving managers deep insight into how they show up and how others experience them
- Proven coaching frameworks – tailored to your context, not generic case studies
- ROI and engagement measurement – so you can see and report the impact
Why This Programme (and Why Now)?
Most leadership training fails because:
- It’s too generic – not anchored in your real conversations
- It’s event-based – a great day out, then back to old habits
- It’s unmeasured – no clear link to engagement, retention or performance
This programme is different. It is designed to:
- Change the quality of everyday conversations
From “Have you done it yet?” to “What’s getting in the way and how can I help you succeed?”
- Build a sustainable internal coaching capability
Your managers learn to coach – and to support each other as an ongoing peer coaching network.
Deliver measurable business outcomes
We help you baseline and track changes in engagement, retention, performance conversations and leadership pipeline strength.
Programme Structure – 3 Phases Over 6 Months
Phase 1: Foundation Skills – Coaching as a Core Management Competency
- PMC Individual Coaching Assessment for each manager
- Core coaching frameworks
- Psychological safety and trust – creating conditions where people speak up
- Handling difficult conversations early and well
Phase 2: Advanced Application – Coaching for Performance & Engagement
- Adapting to different personalities and needs
- Integrating coaching into performance management and 1:1s
- Coaching under pressure – when targets, time and emotions are high
- Building a coaching culture within teams and across functions
Phase 3: Embedding Excellence – From Programme to Practice
- Establishing coaching habits and rhythms (1:1s, team meetings, project reviews)
- Peer coaching circles – managers coaching managers
- Measuring impact: engagement, retention, performance indicators
- Train-the-trainer elements so internal champions can sustain the approach
Who This Is For
This programme is designed for organisations that:
- Have 6–12 managers (team leaders, heads of function, senior managers) who directly influence people and performance
- Want to improve engagement, retention and leadership pipeline – not just run another course
- Value evidence-based, scientifically grounded development
- Are ready to partner on measuring and demonstrating ROI
Typical sponsors include HR Directors, HR Managers, Learning & Development Leaders and Managing Directors.
Outcomes You Can Expect
Within the first 3–6 months, you can expect:
- Managers who coach rather than just instruct
- More honest, timely and productive performance conversations
- Improved psychological safety – more ideas, earlier risk escalation, fewer surprises
- Measurable improvement in engagement indicators (we’ll help you define and track these)
- Stronger internal pipeline of leaders who can develop others, not just deliver tasks
Longer term, you build a coaching culture where:
- People feel heard, supported and challenged
- Talent is grown, not just bought
- Your organisation becomes a place where great people want to stay
Investment & “Engagement Improvement Guarantee”
For a cohort of 6–12 managers, your investment is typically:
- £18,000–£30,000 per cohort
(equivalent to £2,500–£3,000 per manager, including all assessments, materials and facilitation)
This includes:
- PMC, Birkman and Empathy Styles assessments
- Live facilitated sessions with Bob Hayward and the Be More Effective team
- Peer coaching circles and implementation support
- Senior leadership touchpoints to align with strategy and culture
- Tools to measure engagement and coaching impact
Engagement Improvement Guarantee
If, within 6 months of programme completion, you do not see measurable improvement in agreed engagement indicators for the participating managers’ teams, we will provide additional coaching and support at no extra fee.
Delivery & Logistics
- Duration: 6 months
- Format: Blended delivery – live virtual sessions, optional in-person days, peer coaching circles
- Cohort size: 6–12 managers per cohort
- Customisation: We align examples, scenarios and metrics to your sector, strategy and values
We currently work primarily with mid-market organisations (25–1,000 staff) across construction, manufacturing, professional services and related sectors.
Next Steps: Explore Fit for Your Organisation
Because this is a partnership, not a plug-and-play course, we start with a brief strategic conversation.
Step 1 – Book a 30-minute consultation
We’ll explore:
- Your current leadership and engagement challenges
- Where coaching would make the biggest difference
- Which managers should be in the first cohort
- How to baseline and measure impact
Step 2 – Receive a tailored proposal
We’ll outline:
- Recommended cohort structure and content emphasis
- Delivery format and timeline
- Investment options and ROI expectations
Step 3 – Launch your first Manager-as-Coach cohort
We’ll handle the programme design, assessments and delivery. You stay close to the outcomes.
Ready to turn your managers into coaches and your culture into a competitive advantage?
Click below to book your 30-minute consultation.
[Book a Manager-as-Coach Consultation]
