The Challenge: Coaching Isn’t Just About Good Intentions Anymore
As an independent coach or trainer, you know that passion and empathy aren’t enough to thrive in today’s competitive market.
- Clients want evidence-based coaching that delivers real business outcomes
- You need to differentiate yourself from generic coaching certifications
- Charging premium fees requires proven tools, credibility, and a strong business model
- Building a sustainable coaching practice means mastering both coaching and client acquisition
If you’re ready to move beyond “nice to have” coaching skills to become a trusted advisor who drives measurable change, this programme is for you.
Introducing the Certified BME-PMC Executive Coach Programme
An intensive, 9-month, science-backed certification that equips independent coaches with:
- Mastery of PMC Individual Coaching Assessment and other scientific tools (Birkman, Empathy Styles, Motivational Maps)
- Executive-level coaching frameworks tailored to CEOs, MDs, and senior leaders
- Proven business development strategies to attract high-value clients and build long-term relationships
- Personal mentorship from Bob Hayward, a seasoned entrepreneur and executive coach with global corporate experience
Why This Programme Stands Apart
- Scientific Credibility
- Use PMC’s 180-degree coaching assessment to provide unique, data-driven insights your clients can’t get elsewhere
- Complement with Birkman and Empathy Styles for deep behavioural and motivational understanding
- Executive-Level Coaching Skills
- Learn advanced frameworks and questioning techniques that unlock leadership potential
- Tailor coaching to complex business challenges faced by senior leaders
- Business Growth Focus
- Get hands-on training in pricing, positioning, and client acquisition
- Develop sustainable revenue streams with high-value, long-term coaching engagements
- Exclusive Mentorship & Network
- Direct access to Bob Hayward’s expertise and Be More Effective’s corporate network
- Join a community of high-performing coaches committed to excellence and impact
Programme Structure – 3 Phases Over 9 Months
Phase 1: Foundation Mastery
- PMC Individual Coaching Assessment certification
- Core coaching models and psychological insights
- Understanding client needs and business context
Phase 2: Executive Coaching Excellence
- Advanced coaching conversations with CEOs and MDs
- Navigating boardroom dynamics and complex stakeholder landscapes
- Handling resistance, change, and leadership paradoxes
Phase 3: Business Development & Practice Launch
- Pricing and packaging your services for premium clients
- Building a sales pipeline with consultative selling
Client retention, referral strategies, and long-term relationship management
Who Should Enrol?
This programme is ideal for:
- Independent coaches and trainers looking to raise their profile and fees
- Coaches aiming to work with senior executives, founders, and business leaders
- Professionals ready to invest in a comprehensive, business-focused coaching certification
- Coaches who want to combine science, business acumen, and real-world impact
What You’ll Gain
- A unique, science-backed coaching certification that sets you apart in a crowded market
- Confidence to charge higher hourly rates for long-term executive coaching engagements
- Proven tools and frameworks to deliver measurable business outcomes for clients
- Access to a mentorship network and ongoing support from industry experts
- A clear business development plan to build and sustain your coaching practice
Investment & Early Bird Offer
- Full Programme Fee: £7,991 (9 months)
- Early Bird Discount: £6,991 for the first 6 applicants
This is typically £1,000 less than many ICF-accredited programmes, with the added advantage of business development and scientific assessment mastery.
Programme Start & Format
- Next cohort starts: October 2026
- Format: Blended learning – live virtual sessions, self-paced modules, practical assignments, and peer coaching
- Cohort size: Limited to 12 participants for personalised attention
Ready to Elevate Your Coaching Practice?
Take the step to become a high-impact, premium-fee executive coach with the Certified BME-PMC Executive Coach Programme.
[Apply Now – Certified BME-PMC Executive Coach Programme]
